To provide leadership in the pursuit of excellence in soccer, nationally and internationally, in cooperation with its members and stakeholders.
Leading Canada to victory and Canadians to a life-long passion for soccer.
We lead with unwavering integrity. Honesty guides our actions. Our decisions are fair and ethical. We thrive with excellence. Our passion fuels our performance on and off the field of play. We are accountable to our stakeholders. Transparency directs our communication. We respect and include all.
As we gather on soccer pitches across the country to play, meet and grow our sport, we recognize that we are connected with one another through the winds that blow air into our lungs and through the waters that rain from the sky to deep into the earth.
We acknowledge that the ground beneath our feet is historically the home of Indigenous Peoples.
We at Canada Soccer do this to reaffirm our commitment to and responsibility for improving relationships between nations and to improving our collaboration with each other.
Ensure a safe, fun, welcoming, and developmentally appropriate environment for every participant.
Continue to clarify the Canada Soccer Player Pathway for all streams.
Evolve the Canada Soccer Safe Sport Roster in support of all participants.
Maximize the volume and diversity of participants in the Canada Soccer Coach Education Program.
Achieve wholesale adoption of the Canada Soccer Club Licensing Program across all levels of play in the country.
Launch standards-based, high-performance competitions structures leading to pinnacle domestic events.
Evolve the Club Development publication and program offering to guide development of stakeholders across the club environment.
Ensure barrier-free access to minimum standards of coach education training and certification.
Build a diverse and culturally representative cohort of coach educators aligned to the principles of the transformational coaching methodology.
Expand awareness and access to the Academy Online Learning platform.
Provide development mentorship opportunities for under-represented populations.
Align governing principles across Member Associations and Club Licence holders.
Engage in discussions of National Sporting Federation governance reforms in support of Canada Soccer’s leading position as an event-driven NSF.
Strengthen EDI (equity, diversity, and inclusion) policies and procedures that reflect the unique fingerprint of Canadian society.
Develop a Women’s Football Strategy in support of reducing barriers to advancement across the system for players, coaches, referees, and administrators.
Cultivate a culture of collaboration via a forum for ongoing sharing of policy and program development in order to support Member Associations and Club Licence Holders.
Establish an expanded resource base in support of club and organizational development initiatives under the Canada Soccer Club Licensing Program.
Ensure transparency and accountability regarding the roles and mandate of Canada Soccer Committees.
Collaborate with national partners including the Federal Government, National Multi-sport organizations, and other stakeholders on governance modernization trends, best practices, and implementation.
Maximize opportunities for domestic stakeholders to achieve appointments and standing positions on relevant committees and councils at Concacaf and FIFA.
Ensure development, training, and succession planning for Board Membership across the soccer system from grassroots through Canada Soccer.
Align strategies and priorities to facilitate governance leadership on the pathway to hosting the FIFA World Cup 2026 with all membership partners and Club Licensing Program participants.
Maximize investment in facilities in support of hosting the FIFA World Cup 2026 to ensure regional legacy programming and opportunity flow through the expanded infrastructure created through the development of domestic Base Camps.
Attract matching investments from corporate sponsors into the women’s game to support the launch a professional footprint for domestic women’s football.
Attract promising young referee development initiative candidates from remote geographic regions.
Launch a foundation and donations program in support of diversifying revenues.
Expand the online learning platform to address gaps in entry-level training across a range of stakeholders including referees.
Increase collaboration with Member Associations to create opportunities to capitalize on the domestic attention of the game brought by the FIFA World Cup 2026.
Explore extending associate membership opportunities to non-member organizations to provide membership benefits and ensure adherence to the Safe Sport Roster.
Leverage investments digital platforms to raise awareness in the National Teams and National Competitions.
Leverage investment in IT infrastructure in support of coach education, club development, and referee training programming.
Celebrate the international club competition pathways for Professional Club Members including the Canadian Championship and competition entry and participation to Concacaf League and Concacaf Champions League on the pathway to the FIFA Club World Cup.
Develop programming and acknowledgement for volunteers of the sport from coast-to-coast-to-coast.
Canada Soccer will seek to have gender parity and diversity representation at all levels with a 50-50 gender split and a 30% representation of equity seeking racialized groups for all football administrators.
Canada Soccer will achieve gender equity, embracing the country’s diversity to achieve historic and equitable levels across its development programming for players, coaches, referees, and administrators.
Canada Soccer will be recognized globally as a football association that embraces its diversity of gender, age, race, sexual orientation, creed, geography, language, and culture to become recognized globally.
Canada Soccer will have 50 female players playing regularly in the top five professional leagues in the world.
Canada Soccer will have 10 male footballers and playing regularly in the top five professional leagues in the world.
Canada Soccer will aspire to improve on historic performances at International competition including all FIFA World Cups and Olympic Games.
Canada Soccer will launch a women’s domestic professional league and grow its men’s professional footprint to support the Elite Player Pathway so that its Men’s and Women’s National Teams are recognized among the top three in Concacaf.
Canada Soccer will continue to work with leaders in Indigenous sports programs within the framework of the Truth and Reconciliation process to enable a more direct relationship with Indigenous football development communities.
Canada Soccer will ensure development pathways and high-performance competition models for professional and amateur soccer, futsal, beach, and para competitions that link to international playing opportunities.
Canada Soccer will grow its engaged fan base to by taking advantage of new technological tools, digital and social media platforms.
Canada Soccer will become the most recognizable sports property in the country.
Canada Soccer will continue to link the grassroots of the game with the aspirational levels of its National Teams’ programming in support of the development of Canadian players, coaches, referees, and administrators, and to expand and clarify its programs in support of best practices in soccer development.
Canada Soccer will work toward providing transparent, accountable, and steady leadership of the game through its stewardship as the governing body of soccer in Canada to ensure an open, welcoming, and supportive soccer environment for all backed by its Safe Sport Roster.
Canada Soccer will work to ensure the growth of the game by maximizing the impact of hosting the FIFA World Cup in 2026 and providing opportunities to those that have previously encountered barriers to access or advancement.
Aspirational XI for 2030
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